Laws, regulations, and government programs underpin the lives of everyday citizens, but the methods through which they are created remain opaque to the average person.
Free and fair elections are foundational to functional democracies. However, governments have historically sought to influence the outcomes of elections in other countries.
Traditional marketing has been supplanted by sophisticated, ultra-coordinated multi-channel information campaigns, but watchdog organizations are just beginning to catch up.
Political strategists have always used data-driven insights to strengthen campaigns, but social media has created datasets of unprecedented size that are being used to hyper-target individuals.
Combating disinformation starts with understanding which citizens are being reached and developing targeted responses. However, constituent outreach tools have remained largely the same over the years.